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Begini

Category
Startup Innovator

Vertical
Data Analytics, Financial Education and Inclusion, SaaS

Location
London

Begini provides financial institutions a different way to assess creditworthiness and willingness to repay – by understanding personality & behaviour. They work with alternative data to provide insights which enable character-based lending. Alternative data can be incorporated into risk processes to making credit assessment fairer, more accessible and more predictive.

Begini looks at non-traditional data like smart-phone data and psychometric assessment and analyse it to provide insight around the consumer’s personality, behaviour, community, skills and experience. Information which is highly predictive of creditworthiness and willingness to repay.

Team Members

Alison Cheek

VP Marketing & Strategy

James Florence

CTO

James Hume

CEO

Mark Collings

Chief Development Officer
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