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Sugar

Category
Scaleup Innovator

Vertical
Business Lending

Location
London

Sugar is a technology enabled lending platform for the games and app industry operating in the UK and Finland (B2B). Game and app studios often have to give away equity to raise finance to grow their business as there are no real finance alternatives despite the wealth of data driven metrics. Our vision is to be the leading finance solutions provider to the game and app studios globally.

Sugar has three financing options:

1. Sugar Cap (UK only):

  • Sugar Cap is a form of finance to enable a gaming and app studio to access their Video Games Tax Relief Claim which helps to improve the cashflow for the business rather than waiting for up to six months for payment to be received from the HMRC.

2. Sugar Boost (UK and Finland):

  • Sugar Boost is a form of finance to enable gaming and app studios to increase their marketing spend to drive revenue.

3. Sugar Flow (UK and Finland):

  • Sugar Flow allows a gaming and app studio to access their receivables before the due date which helps to improve the cashflow of the business.
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