MD, Digital & Retail, UK & International, Aviva
Blair has over 20 years’ experience in the financial services industry and has held a number of senior
roles in the Asia Pacific Region. Key positions included Executive GM for Wealth & Insurance ASB
Bank, VP Wealth Management for AIA, Group Life & Retirement Director for AXA Hong Kong and
Group Strategy & Transformation Director for Great Eastern in Singapore.
Blair was appointed MD, Digital & Retail, UK & International in January 2018 after being responsible
for UK Digital since 2015. He has overall responsibility for Aviva.co.uk and MyAviva and developing a
beautifully simple and rewarding insurance & savings customer experience for our 15m UK
customers and 33m customers’ world wide. Previously, Blair led Aviva Group Strategy and worked
closely with the Group Executive team to develop a clear strategic vision and turnaround
Blair is married with three boys. He enjoys running and spending time with his family.