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Freddy Kelly

CEO & Co-Founder, Credit Kudos

Freddy Kelly is the founder and CEO of Credit Kudos, a challenger credit bureau that uses financial behaviour to measure creditworthiness, harnessing Open Banking. Credit Kudos aggregates and interprets transaction data for use by lenders, brokers, and financial institutions: going beyond traditional scoring, to provide a comprehensive view of a borrower’s creditworthiness.

Freddy’s background is in Software Engineering, having studied Computer Science and Artificial Intelligence prior to founding the company. Freddy started his career in Silicon Valley, as the first engineer at Bitnami (YC W13) and later A16z-backed TXN, developing their transaction analytics platform. With extensive experience in developing high security performant web applications for the likes of Google, Microsoft and Amazon, Freddy has an intimate understanding of what is required to develop software at scale, safely and securely processing sensitive customer information.

He has also provided regular input on industry discussion topics such as Financial Inclusion, Open Banking/PSD2 and their impact on consumer lending.

Freddy is passionate about the applications of new data and algorithms in order to promote better outcomes for individuals, particularly those previously excluded from mainstream financial services.

What is it about FinTech that excites you?

The opportunity for disruption and innovation through collaboration. We had a number of incredible partnership announcements recently with Fintech’s like Mojo Mortgages, and other industry leaders in the consumer credit market like ClearScore, that are all focused on driving better products and services for consumers. We’ve only seen a glimpse of the overall potential these collaborations will have for both borrowers and lenders, and with a number of partnerships in the works I’m eager to see the impact of these in 2020.

What do you envisage being the biggest development in FinTech in the next 5 years?

The real impact of Open Banking is starting to be felt. We’ve seen major banks and lenders building their strategy with Open Banking and Open Finance baked into all that they do. This has led to huge growth in partnerships and engagement between Fintechs like us and these large organisations. I think we’re only beginning to scratch the surface in terms of the impact these collaborations will have for consumers, 2020 will see much more of this work coming to fruition.

What do you enjoy doing in your time away from work?

Generally anything food related! When I was living in San Francisco I ended up at culinary school, having always had a passion for food. Luckily for me this joy also extends into the Credit Kudos offices as we have a lot of food lovers there too, meaning there’s always a myriad of treats being brought into the office, kimchi tastings and the like!

What is the biggest change that you have witnessed in the sector over the past 12 months?

The real impact of Open Banking is starting to be felt. We’ve seen major banks and lenders building their strategy with Open Banking and Open Finance baked into all that they do. This has led to huge growth in partnerships and engagement between Fintechs like us and these large organisations. I think we’re only beginning to scratch the surface in terms of the impact these collaborations will have for consumers, 2020 will see much more of this work coming to fruition.

Who would be your top 3 dinner party guests and why?

It would have to be my favourite chef Brad Leone (hopefully he’d be in charge of the cooking), my sporting hero – David Pocock, and lastly given I’ve spent a lot of time recently reading about optimising sleep and sleep hacking, is Matthew Walker, the British scientist that focuses on the impact of sleep on human health.