Jimmy Williams

Co-Founder & CEO, Urban Jungle Insurance

Jimmy is the Co-founder and CEO of Urban Jungle, a fast growing challenger brand in insurance which helps renters get great value contents cover. Jimmy started Urban Jungle after too many run ins with his insurance company, wanting to make insurance work better for young people who are often neglected.

What is it about FinTech that excites you?

Financial services is way behind nearly all other sectors in terms of the quality of customer experience it delivers to customers. Tech creates a huge opportunity to fix that.

What do you envisage being the biggest development in FinTech in the next 5 years?

I think the next 5 years will be the time when it stops being called FinTech and starts being called Financial Services, as the most successful companies become household names and displace their incumbent rivals.

What do you enjoy doing in your time away from work?

Sport is how I relax. I play rugby and waterpolo mostly, but also love running and the gym.

What is the biggest change that you have witnessed in the sector over the past 12 months?

The amounts of investment cash flowing into the space are staggering. It’s a real sign that we’re on to something here!

Who would be your top 3 dinner party guests and why?

  • Warren Gatland – as a big welsh rugby fan, Warren’s presence as the Wales coach has made my outlook on the world much brighter over the last decade. Would delight in delving into the real specifics of various tactical decisions he has made over his time in Wales.
  • Ray Mears – pre-kids I was a bit of an adventurer (for example, my wife and I drove from London to Cape Town a few years back). I love how Ray travels to some of the most exotic places in the world, but is never hyperbolic about it. He just takes the people he meets at face value, and gives them all equal respect. Might get him to help me build some sort of cool shelter in the garden too.
  • Laura Kuennsberg – I’m fascinated by politics, and also in awe of how hard Laura works. During our interesting political times it’s pretty common that Laura’s writing is both the last thing I read at night, and the first thing I read in the morning. Would love to talk to her about what she really thinks of all the people she hangs out with every day.