Sam qualified as accountant at PwC. He co-founded a fintech business called ProConfirm with Adam which they sold in 2014.
Following the acquisition of ProConfirm by Confirmation.com, Sam headed up the UK office for Confirmation.com for 2 years. He built a network of 50 UK banks, led a re-brand and managed search advertising globally. He also negotiated a landmark partnership with the British Banker’s Association, launching a co-branded platform called BBA Confirmations.
In 2016 Sam and Adam starting researching the idea, including going through an accelerator called MassChallenge, building an early prototype (we were called Monizo) and in Feb 2017 they launched the Coconut brand.