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Sheraz Dar

CEO, CreditLadder

Sheraz Dar is the CEO of CreditLadder. CreditLadder allows a tenant’s regular rent payment to count towards building their credit history – something which, until recently, was not possible. CreditLadder have achieved a number of successes in the past two years. Most notably, they were recent winners of HM Treasury’s Rent Recognition Challenge which included receiving a significant six figure grant. Sheraz began his career within the soft drinks industry at Britvic and Pepsi. Among his early career highlights was launching of J20 – one of the UK’s most successful soft drinks launches. More recently, Sheraz has served as a senior executive across digital businesses. He was CMO of FindaProperty and PrimeLocation; a business owned by FTSE listed Daily Mail General Trust (DMGT) until its merger with Zoopla Property Group. He was also Marketing Director at the UK’s biggest cashback site, Quidco. Sheraz is an active investor and advisor across a number of start-ups across FinTech and PropTech. His investments include OpenRent where he is also a Non-Executive Director – Open Rent is now the biggest letting agent in the UK by volume.