Auden Group Limited


Financial Inclusion, Consumer Lending


Auden is a for profit Social Enterprise intent on changing the face of consumer finance in the United Kingdom.  Our business is all about giving people freedom of choice.   An FCA approved company (FRN 674148), we offer  affordable credit to those underserved and overcharged. Our first product is a short term loan and we intend to develop  new products and services which will deliver better  outcomes for everyone.

As we grow Auden we are going to use economies of scale to offer better prices, products and services to everyone. We are committed to re-investing 50% of our profits to achieve our Social Purpose.  Auden’s innovative capital strategy and secure, scalable  proprietary technology platform mean that we can quickly  build high growth products in new verticals. By doing this, we are going to transform the market in favour of our  customers.

We believe that companies of the future will make profit by  doing the right thing – for customers, for families and for society. Auden is built like this from the ground up.

Team Members

Victoria Gosling OBE

Head of Social Impact

Richard Bartlett

Chief Financial Officer

Ged O’Neill

Chief Executive Officer

Upcoming Events

Shining a Spotlight on Digital Assets: DLT and the Future of Financial Services
Innovate Finance is delighted to invite you to our ‘Spotlight on Digital Assets: DLT and the Future of Financial Services’ event,...
Innovate Finance FinTech Investment Trends event
Location: Rise London, 41 Luke Street, Shoreditch, London, EC2A 4DP
Join Innovate Finance for an evening panel discussion at Barclays Rise on FinTech trends and investment highlights from the past...
FinTech Investment Trends Webinar
Location: Live Online
Listen to some of the most active venture investors in FinTech, the trends they are seeing across the landscape and...