Category: Startup

Vertical: Data and Analytics; Enterprise Software; Insurance

Website: www.certua.io


Certua is a data driven fintech company which has the ability to provide real-time personalisation of financial solutions.

We specialise in insurance, technology and data science. In the first instance, we will partner with existing businesses and provide their clients very highly personalised insurance services powered by their own data. In addition, we will provide data science as a service to institutions on an R&D basis, allowing us to create new digital services to offer to our clients.

Through intelligent use of data, the company has the ability to provide real-time personalisation of financial solutions, and ongoing recommendations with the customer right at the centre of the process.

The fin-tech company, founded by Chairman John Levin, and headed up by CEO and Co-Founder, Tom Williams, will also have the support of advisory board members, data scientist Peter Hayes, ex-CEO of Old Mutual, Jim Sutcliffe, Chris Traynor, Chief Executive of BE Capital limited and Donal Smith, formerly CEO of Data Explorers. Non-Executive Directors include industry experts, Managing Director of SEI, Brett Williams and technology entrepreneur, Jules Pittam.

The proposition aims to allow both individuals and advisers to benefit from financial planning solutions that automatically adjust as people’s lives change. Certua’s robo-life insurance service, which will be the first service to be launched by the company, is intended to identify risk exposure throughout an individual’s life span, creating products and services that can auto adjust based on customer need.

The service will combine innovative technology and an effortless user experience to enable end-clients to have one insurance policy with multiple different benefits, each driven by a different data source on either an advised or self-serve basis.