High Growth Innovator
Consumer Lending, Payments
Laybuy is on a mission to provide consumers with a convenient, transparent and trusted way to pay by bringing traditional concepts of deferred payment – known as ‘layby’ in New Zealand and ‘layaway’ in the UK and US – into the 21st Century. With a solution that is referred to as ‘buy now pay later’, Laybuy enables consumers to make a purchase today, receive the product immediately but pay for it over a six week period, entirely interest free. Laybuy is available online as a payment option within a retailer’s website or in-stores through the Laybuy digital Mastercard card. Since launching in New Zealand in 2016, Laybuy has expanded rapidly through Australia and the UK. As the popularity of ‘buy now pay later’ as a payment option continues to grow, Laybuy will be launching in more key global markets in the future.