Vertical: Enterprise Software; Financial Education and Inclusion; Payments



Pennies is a fintech charity, launched in November 2010. It is the digital upgrade of the traditional charity box, designed to fit with our increasingly cashless lifestyles. Anyone can ‘feel good’ give with participating Pennies retailers – by donating a few pence to charity when paying by card or mobile wallet. It unlocks customer donations for the UK charity sector by working with the fintech, payments and retail industries. Pennies has supported an incredible 65 million+ small change digital donations to date through its digital charity box, raising £16 million in extra income for more than 300 charities, and growing. Pennies is live across a breadth of 50+ retail, hospitality and service sector leaders, including Domino’s, Boots Opticians, Dixons Carphone, Hobbycraft, Topps Tiles, Virgin Holidays, Zizzi restaurants, The Entertainer toy shop, and Rontec and MRH roadside retail outlets. It is now also registered in the Republic of Ireland