Chief Operating Officer, Innovate Finance

Hayley Bromilow is COO of Innovate Finance, the industry body representing the world-leading UK FinTech sector. Hayley joined Innovate Finance in 2015 and held the position of Commercial Director before stepping into the role of COO in February 2022.  Hayley plays a crucial role in helping to set the high-level goals and priorities of the organisation, and ensuring operational standards are met. Hayley is passionate about creating a fairer, more transparent and sustainable financial services sector for all and harnessing the power of fintech to do so.
Prior to joining Innovate Finance, Hayley spent nearly a decade working in the finance and media sectors holding global events and operations roles.
Q. Tell everyone a little bit about yourself and your role at Innovate Finance
A. As COO, I am a part of the executive leadership team, who are responsible for setting the high-level goals and priorities of the organisation. I am in charge of developing and implementing commercial strategies that tie in with our company objectives. I work closely with the sales team on member and sponsorship propositions and lead the team that curate, organise and deliver all of our events and programmes throughout the year, including UK FinTech Week and IFGS.
Q. What do you enjoy doing in your spare time away from work?
A. Like a lot of people, I got a lockdown puppy, so my spare team is usually spent walking, playing with and entertaining a (very needy) pup! Yoga keeps me sane...as does the boxing bag and of course, I enjoy spending time with my family and friends, preferably in a local wine and tapas bar!
Q. What are some of your favourite things about working in FinTech?
A. I have been at Innovate Finance for 6 years now, and have watched the sector flourish during my time at the company. The UK FinTech sector is robust, resilient and quite frankly, outstanding! I've been fortunate enough to meet a number of our members, partners and key players from the ecosystem and there is a general consensus that everyone wants to harness the power of FinTech to do good. FinTech has the ability to help solve so many key issues within society, from financial inclusion to climate change, and I look forward to being a part of that journey.
Q. You can invite any 3 people to your dinner party. Who do you choose and why? 
A.
<ul class="ul1">
<li class="li2">Warren Buffet - I'd love to hear his story from the horse's mouth. I also wouldn't mind a few investment tips.</li>
<li class="li2">Beyonce - What a powerhouse. A wife, mother, sister, daughter and the best entertainer in the world. What an inspiration! She can also double up as the evening entertainment, win win.</li>
<li class="li2">Leonardo Dicaprio - I mean, it's Leonardo Dicaprio....I don't think it needs an explanation!</li>
</ul>