Digital spare change funds life-saving air ambulance treatment
Blogs on 2nd May 2019
By Elle Gingell – 17/04/2019
It’s hard to believe that air ambulances are charities that require local support in order to carry out their vital work, saving the lives of many. Thanks to your generous donations, 20 air ambulances across the UK have received extra funds to support their amazing work over the past 18 months.
In 2017, petrol forecourt operator Motor Fuel Group (MFG) added Pennies to its tills, giving shoppers the opportunity to donate to charity when buying petrol or grabbing their daily essentials from their local garage. From September that year to December 2018, regional air ambulance charities from Cornwall to Scotland benefited from millions of customer donations supporting their life-saving work.
Pennies donations in MFG’s 47 stores across Essex and Hertfordshire supported Essex & Herts Air Ambulance Trust (EHAAT), with your digital spare change adding up to £78,500 of extra funding for their life-saving missions.
Last month alone, the charity attended 161 missions, delivering pre-hospital, emergency medical service to the people of Essex, Hertfordshire and the surrounding areas who require the most advanced clinical care.
Baby Maisie’s story
15 month old Maisie was in a tragic road traffic collision with sister and dad, Dave – after impact, Maisie was lifeless in her car seat and wasn’t breathing. Dad Dave managed to clear her airway of broken glass and was relieved to see her take a gulp of air, although she was suffering from intermittent levels of consciousness and had suffered severe head and limb injuries.
The Critical Care Paramedics from EHAAT provided Maisie with the immediate emergency pre-hospital treatment needed to save her life at the roadside and then travelled with her to the Royal London Hospital.
[Maisie] required an emergency anaesthetic to protect her airway and ensure appropriate ventilation. This is a difficult, albeit potentially life-saving procedure that we were able to perform safely at the roadside – bringing vital hospital level treatment to the scene.
Pre-hospital Care Doctor Ben Clarke
She received treatment in intensive care and scans showed that she had suffered two internal bleeds, a broken leg and fractured skull with blood around her brain. After a week in intensive care, Maisie was able to be transferred to Addenbrooke’s Hospital and return home to her family a month after the accident.
Thanks to the quick response and amazing work of the East of England Ambulance Service and the air ambulance team, Maisie made a remarkable recovery. Dad Dave explains how grateful he was for the air ambulance service and their dedication to save his daughter:
The Air Ambulance Doctor and Paramedics who helped us that evening were not only professional, kind and very understanding. It is a miracle that our daughter Maisie survived this horrific ordeal, a miracle that was made possible by the Essex & Herts Air Ambulance and for which we will always be extremely grateful.
Let’s not underestimate the power of a penny – that few extra pence donated when you bought a bottle of water or filled up with petrol at your local garage enabled regional air ambulance charities to save the lives of many children and adults, just like Maisie.
To put that power in to perspective, just two days’ of Pennies donations in those 47 stores supporting EHAAT raised enough to pay for vital medical packs needed on board the air ambulance. And across the UK, MFG’s 450+ stores raised enough on average to fund a life-saving air ambulance mission every day. Thank you to all of the customers who’ve donated and given small change a big purpose.
From January 2019, MFG customers have been supporting a number of new charity partners through their Pennies donations – find out more here.