<ul>
 	<li dir="ltr">Over a quarter (26%) of household spending is influenced by Gen Alpha kids</li>
 	<li dir="ltr">Over two-thirds (67%) of parents say they’ve learnt about new brands and products from their Gen Alpha child, with 69% going on to buy them</li>
 	<li dir="ltr">A quarter (25%) of Gen Alpha parents say their child has influenced them to save</li>
</ul>
&nbsp;
LONDON, 12TH SEPTEMBER 2024: Gen Alpha, the cohort of young people born from 2010 onwards, is emerging as a generation of family ‘finfluencers’. The latest Youth Economy Report from prepaid debit card and financial education app<a href="http://www.gohenry.co.uk/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=http://www.gohenry.co.uk/&amp;source=gmail&amp;ust=1726738585859000&amp;usg=AOvVaw1FGP4891HcNzWZ-R36DA_8"> GoHenry</a> reveals the youngest generation’s combined £3.3 billion spending power influences everything from where families spend, to the brands they buy, and even how much they save.
The exclusive insights into Gen Alpha’s money habits - gathered from over 310,000 6-14-year-olds and over 2,000 Gen Alpha parents in the UK - show that the youngest generation holds the household purse strings, with Gen Alpha parents estimating that, on average, over a quarter (26%) of household spending is influenced by their child’s opinions. A further two-thirds (67%) of parents say they’ve discovered new brands or products from their Gen Alpha kids, with 69% going on to buy them.
Gen Alpha aren’t just influencing, they’re earning and saving more than ever before too. In the last year, GoHenry Gen Alpha kids and teens earned £193M (an increase of 52% from the previous year) and stashed away £20.5M in savings (an overall 36% increase compared to the previous year).
Gen Alpha’s money skills rub off on parents
With nearly 1 in 10 kids (9%) already saving for a house, the youngest generation’s forward-looking approach to money is encouraging parents to think more carefully about how much they’re saving too. A quarter (25%) of Gen Alpha parents say their child has influenced them to save more, and over 1 in 5 (21%) say their child has influenced them to shop around and be more frugal.
In terms of what’s driving Gen Alpha’s savings savviness, the most popular pocket money-saving motivators for this age group are:

<ol>
 	<li dir="ltr">
To buy new items (e.g. clothes, shoes, beauty products, tech) - 43%
</li>
 	<li dir="ltr">
To go out with friends - 32%
</li>
 	<li dir="ltr">
To build a rainy day fund - 20%
</li>
 	<li dir="ltr">
To not have to rely on parents - 20%
</li>
 	<li dir="ltr">
To travel when they’re older - 17%
</li>
</ol>

Eva, a six-year-old from Wiltshire, has been teaching her Mum new ways to save: "My mummy and I are learning to save together, and it's fun helping her find new ways to do it. I noticed that bottles of flavoured sparkling water are really expensive, so I told her we should buy cordial and mix it with plain sparkling water instead. It's much cheaper!”
Social media driving kids’ spending habits
The first generation entirely born in the 21st century, Gen Alpha has been hugely influenced by the growth of social media. This influence is reflected in where kids are spending their money, with over a third (39%) of Gen Alpha admitting that social media impacts their brand preferences, and 28% saying it influences what they buy.
According to GoHenry data, in the past year, Gen Alpha kids spent over £3 million on food delivery services (an increase of 113% year-on-year), and girls spent £4 million on health and beauty (a rise of 201%) as popular online beauty trends dominate social media feeds.
The financial finesse of Gen Alpha
Having grown up watching bedroom businesses boom on social media, over a third (38%) of Gen Alpha have already started or plan to start a side hustle, with 29% motivated to do so to save for the future - demonstrating a desire for financial independence from a young age.
This ambition is having a positive influence on family funds too, with almost 1 in 5 (19%) Gen Alpha kids who have started or plan to start a side hustle doing so to help their parents out with household bills.

Louise Hill, Co-Founder and CEO of GoHenry said:

<blockquote>
“Gen Alpha is quickly becoming the most influential financial force in their households. Influencing their parents on how to budget more effectively and spend more responsibly, these kids are changing the face of family finances.
“Their spending power of £3.3 billion, paired with their entrepreneurial mindset and savviness for savings, means they could be the most economically powerful generation yet. Ensuring they receive a solid financial education will be vital to unlocking Gen Alpha’s potential and setting them - and their families - up for a more robust financial future.”
</blockquote>

Learn more about GoHenry’s latest Youth Economy Report ‘Gen Alpha: The New Family Finfluencers’ <a href="https://www.gohenry.com/uk/youth-economy-report/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.gohenry.com/uk/youth-economy-report/&amp;source=gmail&amp;ust=1726738585859000&amp;usg=AOvVaw2ga-T5LJjkgvAw2KF-7idg">here</a>.

About the data:
Censuswide:
This research, commissioned by GoHenry, was conducted by Censuswide with a sample of 2,001 nationally representative UK parents of children aged 6-14 (2,001 children aged 6-14 were available to answer specific questions). The survey fieldwork took place between 08.07.2024 and 17.07.2024. Censuswide abides by and employs members of the Market Research Society, which is based on the ESOMAR principles, and is a member of the British Polling Council.
GoHenry:
Based on 311,832 active GoHenry members (aged 6-14 and born since 2010) between 28/06/22 and 27/06/23, compared to the same group of members also active between 28/06/23 and 27/06/24.
Cebr:
Rounded up from £3,299,442,891. Cebr conducted a weighting process on anonymised GoHenry member data. Weighting took place on the basis of three demographic cross-breaks: age, gender, and region. Cebr is an independent consultancy known for providing sound business advice grounded in thorough and insightful research. Since 1992, Cebr has been at the forefront of business and public interest research, offering analysis, forecasts, and strategic advice to major UK and multinational companies, financial institutions, government departments and agencies, and trade bodies.

-ENDS-
For media enquiries: <a href="mailto:comms@gohenry.co.uk" target="_blank" rel="noopener">comms@gohenry.co.uk</a>

About GoHenry:
Launched in 2012, GoHenry is a financial education pioneer with a simple mission to make every kid smart with money. The GoHenry prepaid debit card and financial education app is designed for kids aged 6 - 18. Parent and child apps provide tools to help kids learn about money — by earning, saving, spending responsibly, giving, and more, all with parental oversight. In-app Money Missions offer a gamified, integrated financial education experience that offers a rewarding and fun way for kids to build financial literacy.
In 2023, GoHenry teamed up with Acorns to deliver financial wellness to the whole family. Together,  their members across 5 countries fiercely believe that being good with money is a vital life skill. For more information, visit <a href="https://t.sidekickopen01.com/Ctc/ZS+23284/cBN6L04/Jk82-6qcW5BW0B06lZ3nlL-rWtXwchJW4-gXxb4Hcsd9W1wp6lG2yrmg1W3RqGHc1dKvmqW1prb198RpLfGW3Y0bwW65PlcwW2PNvql6d7gtHW46Q-r72CC3gpW5WtSKT750VlrW63c3J18N5q2NW4S3Dsq14s43MW62sjPN12nBrzW1VxHBV31htdVW8CnJCn2bvlLrW27dC4g9d5549W8cTb4y7LGLVgW2YYjWR8ggzBKW1STjFC6dj7Ztf4QCyv004" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://t.sidekickopen01.com/Ctc/ZS%2B23284/cBN6L04/Jk82-6qcW5BW0B06lZ3nlL-rWtXwchJW4-gXxb4Hcsd9W1wp6lG2yrmg1W3RqGHc1dKvmqW1prb198RpLfGW3Y0bwW65PlcwW2PNvql6d7gtHW46Q-r72CC3gpW5WtSKT750VlrW63c3J18N5q2NW4S3Dsq14s43MW62sjPN12nBrzW1VxHBV31htdVW8CnJCn2bvlLrW27dC4g9d5549W8cTb4y7LGLVgW2YYjWR8ggzBKW1STjFC6dj7Ztf4QCyv004&amp;source=gmail&amp;ust=1726738585859000&amp;usg=AOvVaw2HxdIXpBIDR7dMWtA8TZFy">GoHenry.com</a> or follow @gohenry on Twitter, LinkedIn, and Instagram.
In the U.K. the GoHenry card is issued by IDT Financial Services Limited pursuant to a license from Visa Europe. IDT Financial Services Limited is a regulated bank, licensed by the Gibraltar Financial Services Commission. Registered office: 57-63 Line Wall Road, Gibraltar. Registered No. 95716.
—
1 Rounded up from £3,299,442,891. Cebr conducted a weighting process on anonymised GoHenry member data.. Weighting took place on the basis of three demographic cross-breaks: age, gender, and region.
2 Based on 311,832 active GoHenry members (aged 6-14 and born since 2010) between 28/06/22 and 27/06/23, compared to the same group of members also active between 28/06/23 and 27/06/24
3 The research, commissioned by GoHenry, was conducted by Censuswide with a sample of 2,001 nationally representative UK parents of children aged 6-14 (2,001 children aged 6-14 were available to answer specific questions). The survey fieldwork took place between 08.07.2024 and 17.07.2024. Censuswide abides by and employs members of the Market Research Society, which is based on the ESOMAR principles, and is a member of the British Polling Council.
4 Censuswide research
5 Censuswide research
6 GoHenry data
7 GoHenry data
8 Censuswide research
9 Censuswide research
10 Censuswide research
11 Censuswide research
12 Censuswide research
13 Censuswide research
14 GoHenry data
15 GoHenry data
16 Censuswide research
17 Censuswide research
18 Censuswide research
&nbsp;

Gen Alpha spending power hits £3.3 billion as youngest generation become the new family ‘finfluencers’

By <a style="color: #4bbb87;" href="https://www.gohenry.com/uk/">gohenry</a>

--
<ul style="font-weight: 400;">
 	<li>Bonanza for kids during pandemic with a 20% rise in pocket money earnings </li>
 	<li>Almost 70% of children more worried about money since beginning of pandemic as savings increased by 77% during lockdown </li>
 	<li>Kids show kindness in a crisis with charity donations rising 59% on pre-pandemic figures </li>
</ul>
Wednesday 28 April 2021:  <a style="color: #4bbb87;" href="http://www.gohenry.com/" data-saferedirecturl="https://www.google.com/url?q=http://www.gohenry.com/&amp;source=gmail&amp;ust=1619687422308000&amp;usg=AFQjCNHYwA-yw4pSeeNqcTUNRwohcyE6MA">gohenry</a>, the prepaid debit card and financial education app for 6-18-year-olds, has today released its 2020 Youth Economy Report, revealing how the COVID-19 pandemic has changed kids’ attitudes to money. The findings show canny kids increased savings by 77% over lockdown one and found new ways to make money boosting their earnings by 20% over the year.
The insights into children and teenagers’ earning, saving, spending and giving habits – gathered from 400,000 UK children* – indicate that the events of 2020 are likely to have provoked more positive financial behaviours and attitudes to money, which will continue through 2021 and beyond.
Louise Hill, COO and Co-founder of gohenry says: “The events of 2020 brought a lot of financial uncertainty to families across the UK and the nation’s kids responded by supporting their parents at home and being careful with their own spending and saving.
“After a challenging year, it’s heartening to see that the lasting legacy of COVID-19 could be an increased focus on social responsibility and social good, with children as young as six earning more, saving more and even giving more during the crisis. Overall, 6-18-year-olds contributed a staggering £95.7 million to the UK economy in 2020 and, as that number grows, encouraging good money skills for life has never been so important.”
No furlough for kids
At a time when many adults’ incomes were reduced by 20% due to furlough, young people managed to increase their earnings by 20% between the first and last quarter of 2020 as parents outsourced household chores to their kids.
Not only were young people rewarded for helping out around the house, but they enjoyed a 172% rise in earnings for taking exercise during lockdown one, as parents paid an average of £1.34 to encourage them to get moving.  Savvy school kids managed to give their savings an additional boost by focusing on the most lucrative tasks such as babysitting (£6.01), washing the car (£3.10) and gardening (£1.98).
Savvy savers
The COVID-19 pandemic has made UK children and teenagers acutely aware of money, and the impact it has on people’s lives. Two-thirds of children and teenagers (66%**) say that they worry more about money since the start of the pandemic.
This is particularly true for young children: 71% of 6-10 year-olds said they worried more, compared to 59% of 11-15 year-olds and 68% of 16-18 year-olds. As a result of these anxieties, 44% of young people say that they worry about how they’ll save for events like Christmas or expensive items.
But these concerns produced some savvy savers, and during the first lockdown, children’s average monthly savings in the UK increased by 77%. This is over two-and-a-half times the UK’s Household Saving Rate, which increased to 29.1% in the same second quarter of 2020.  Over the course of the year, children and teenagers saved a total of £12.7 million, which equates to 12% of their total income.
British children and teenagers spent much of 2020 saving for life after lockdown, whether that’s a holiday in the sun or a big shopping trip. But they’re also saving for items that will help them cope with ongoing COVID-19 restrictions, like big ticket tech equipment to keep them connected, and a car or bike to regain their independence and possibly avoid public transport.
Big spenders
In 2020, UK children and teenagers spent a total of £95.7 million, which equates to £367 per child, or £7.00 per child, per week.
With people unable to physically leave their homes, the UK’s kids turned to the virtual world. In the second quarter of the year, gaming accounted for 19% of children’s overall spend; the amount spent on gaming increased by 66% during the first lockdown, from a total spend of £3 million in the first quarter of the year, to £5 million in the second quarter.
Despite the digital boom, during the first lockdown, the amount spent on toys and hobbies also increased by 16% perhaps indicating screen fatigue as homeschooling demanded a huge amount of screentime and kids returned to more traditional games and hobbies.
In contrast to the loungewear boom witnessed amongst adults, being stuck at home didn’t stop UK kids and teens looking sharp.  Over the course of the year, they spent £8.7 million on fashion, with girls spending over three times as much as boys (£6.9 million versus £1.8 million). Girls also spent significantly more on health and beauty - over the course of 2020, girls spent £1.6 million, compared to £140,000 for boys. However when it came to gaming, boys dug deep, spending over £14.3 million during the year, with girls spending just £1.6 million in comparison.
As restrictions eased and the government encouraged us all to Eat Out To Help Out, kids were keen to make the most of these 50% discounts and see friends again. Spending in cafes and restaurants increased by 432%, from £280,400 in April, May and June, to £1.5 million in July, August and September, while the amount kids and teens spent on entertainment (cinemas, theme parks) increased by 9607%, from £900 to £88,000, in July, August and September.
And, at a time when we learnt to sing ‘Happy Birthday’ whilst washing our hands, kids’ hygiene concerns grew. As a result, just over a half (51%) of British children and teenagers** admitted to being more concerned about using cash since the pandemic and ATM withdrawals accounted for just 9% of spending in 2020 – down from 14% in 2018.
The Generous Generation
As the nation rallied together, widespread awareness of initiatives like Marcus Rashford’s campaign for free school meals during holidays, heightened young people’s understanding of the power of their pound – and the different ways they can be good (and do good) with money.
Children and teenagers clearly responded to this message, with gohenry kids giving 59% more than usual to charities during the first lockdown and, over the course of the year, donating over £66,800 to gohenry’s official charity partner, the NSPCC, through micro-donations averaging 7p a week.
For more insight into how Covid-19 changed Gen Z’s and Gen A’s attitudes to money in the UK, view the full gohenry Youth Economy report <a style="color: #4bbb87;" href="http://www.gohenry.com/uk/youtheconomyreport" data-saferedirecturl="https://www.google.com/url?q=http://www.gohenry.com/uk/youtheconomyreport&amp;source=gmail&amp;ust=1619687422308000&amp;usg=AFQjCNGOeRwvjd-LVsX7LDYkcRW4GH2VyA">here</a>
- ENDS -

The Legacy of Lockdown: Canny UK kids cash in on household chores, ramp up savings and give more to charity during Covid-19

By <a style="color: #4bbb87;" href="https://www.gohenry.com/uk/">gohenry</a>

--
Surpasses 1.2 million members and turns profitable as more families embrace digital payments and e-learning applications 
London, UK (Dec. 8, 2020)— gohenry, a global leader in building healthy financial habits for kids, today announced a $40 million financing round led by US growth-equity firm Edison Partners with investment from Gaia Capital Partners, Citi Ventures, and Muse Capital.
gohenry has built a community of more than 1.2 million parents and children who are invested in learning the vital skill of being good with money. The company has doubled its customer base annually over the past six years and, notably, has been profitable since March 2020.
gohenry’s mission is to innovate digital banking and payments and revolutionise financial education to help 6-18 year-olds learn good money and financial habits in an increasingly cashless world. The new funding round will be used to accelerate the expansion of gohenry's combined fintech and edtech solution across the U.S., where the company launched in 2018, and for continued growth in the U.K.
“For too long, kids have been locked out of the digital economy and parents lacked the tools to help their children gain confidence with money and finances. gohenry was the first to respond to these needs in 2012 when we launched a groundbreaking financial education app and prepaid debit card that truly empowered children. In 2020, we’ve achieved three key milestones: becoming profitable which many B2C fintechs seek, raising $40m during Covid, and partnering with world leading funds. All three will help us fuel our US expansion.” says Alex Zivoder, CEO, gohenry. “We are proud to partner with Edison Partners, Gaia Capital Partners, Citi Ventures and Muse Capital. Their endorsement allows gohenry to accelerate its expansion and roll out yet more innovations to customers.”
Recognised by LendIt Fintech as the Fintech Equity Investor of the Year for two-years running and also by Institutional Investor as a Fintech Finance Power Player, Edison Partners has financed and guided more than 235 private companies, including financial membership platform MoneyLion and digital wealth management platform Yieldstreet.
Chris Sugden, Managing Partner, Edison Partners, who led the investment said: “gohenry is catering to millions of parents who are looking to raise smart, financially literate children but are currently underserved by existing solutions. We’re thrilled to partner with Alex and the gohenry management team on this next milestone in their growth journey and look forward to realising their ambitions to improve the financial fitness of kids across the globe.”
Chris Sugden will join the gohenry board of directors along with Dawn Zier, an accomplished CEO and marketing expert, best-known for engineering the transformation and growth of Nutrisystem, Inc, as a publicly traded company in the U.S.
Gaia Capital Partners is an entrepreneurial growth equity investment fund whose mission is to champion the new generation of sustainable tech leaders. They have backed a number of successful business scaling from Europe to the U.S. such as teen social app Yubo and cloud telephony software Aircall.
“gohenry is a pioneer in the family finance space, fulfilling the critical mission of improving financial literacy of young people,” said Elina Berrebi, Founding Partner of Gaia Capital Partners.
“Thanks to the strong engagement of their large community of users in the U.K. and the U.S., they have built a very healthy business model at the crossroads of fintech and edtech. We are very proud to partner with the management of this European gem and support their journey to become a global leader.”
Through the gohenry app, U.K. parents provided £98 million in pocket money in 2019, and their children were paid more than £2.2 million for completing tasks around the house. In the same year, gohenry’s young customers directly contributed just under £100 million to the UK economy, with children donating more than £53,000 to gohenry’s UK charity partner, the NSPCC.
ENDS
About gohenry 
Launched in the U.K. in 2012, gohenry is a money app and prepaid debit card, in partnership with Visa in the U.K. and Mastercard in the U.S., with unique parent controls designed exclusively for 6-18 year-olds to help them learn good money habits in an increasingly cashless society. gohenry’s innovative app gives young people the freedom to learn and take charge of their own spending and saving in a safe environment, while the app's parent version allows parents to guide kids through the early stages of digital finance. gohenry is building a global movement of over one million customers who fiercely believe that being good with money is a vital life skill. For more information please visit<a style="color: #4bbb87;" href="http://gohenry.com/uk" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=http://gohenry.com/uk&amp;source=gmail&amp;ust=1607507351430000&amp;usg=AFQjCNHmKYYo1a4gp3qfMGMKDogmvJRoFg"> gohenry.co.uk</a> or<a style="color: #4bbb87;" href="http://gohenry.com/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=http://gohenry.com/&amp;source=gmail&amp;ust=1607507351430000&amp;usg=AFQjCNEVZKIvMZpwxz4W-rbDcW8QR9OEGA"> gohenry.com</a>.
In the UK the gohenry card is issued by IDT Financial Services Limited a principal member of Visa Europe. IDT Financial Services Limited is a regulated bank, licensed by the Financial Services Commission, Gibraltar. Registered office: 57-63 Line Wall Road, Gibraltar. Registered No. 95716.
In the US the gohenry card is issued by Community Federal Saving Bank, member FDIC, pursuant to license by Mastercard International.
About Edison Partners
For more than 30 years,<a style="color: #4bbb87;" href="https://www.edisonpartners.com/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.edisonpartners.com/&amp;source=gmail&amp;ust=1607507351430000&amp;usg=AFQjCNFI8pw0DPb0w9s3Nt-4fA_1ImvswA"> Edison Partners</a> has been helping CEOs and their executive teams grow and scale successful companies. The firm’s investment team brings extensive investing and operating experience to each investment. Through a unique combination of growth capital and<a style="color: #4bbb87;" href="https://www.edisonpartners.com/edison-edge" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.edisonpartners.com/edison-edge&amp;source=gmail&amp;ust=1607507351430000&amp;usg=AFQjCNGttiTC8S_QKQfWrdgPs3i56mHByA"> the Edison Edge platform</a>, consisting of operating centers of excellence, the Edison Director Network, and executive education programs, Edison employs a truly integrated approach to accelerating growth and creating value for businesses. A team of experts in financial technology, healthcare IT and enterprise solution sectors, Edison targets high-growth companies with $5 to $25 million in revenue; investments also include buyouts, recapitalisations, spinouts and secondary stock purchases.
Edison’s active portfolio has created aggregated market value exceeding $10 billion. Edison Partners is based in Princeton, NJ and manages more than $1.4 billion in assets throughout the eastern United Stat
About Gaia Capital Partners
Gaia Capital Partners is an entrepreneurial growth equity investment fund. Our mission is to champion the new generation of sustainable entrepreneurs in the field of technology and innovation. We support European scale-ups with the goal to have a positive contribution toward greater environmental and societal challenges. We invest in growth-stage companies from series B and beyond, creating bridges between venture capital and public markets.
Based in Paris, with a presence in Toronto and New York, Gaia Capital Partners backs European scale-ups such as Welcome to the Jungle, Aircall, Yubo and gohenry.
<a style="color: #4bbb87;" href="http://www.gaiacap.co/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=http://www.gaiacap.co&amp;source=gmail&amp;ust=1607507351430000&amp;usg=AFQjCNEXa0JS4NSBDkvI84jVSwNdsigYYA">www.gaiacap.co</a>
Join us on <a style="color: #4bbb87;" href="https://medium.com/gaia-voice" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://medium.com/gaia-voice&amp;source=gmail&amp;ust=1607507351430000&amp;usg=AFQjCNERNTW-tGIxgsyx56CXcZqLBdSgpw">Medium</a>, <a style="color: #4bbb87;" href="https://twitter.com/GaiaCapital" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/GaiaCapital&amp;source=gmail&amp;ust=1607507351430000&amp;usg=AFQjCNERElkhWCvdjGwnrBhB_NT0EwYoCQ">Twitter</a> and <a style="color: #4bbb87;" href="https://www.linkedin.com/company/gaiacap/?viewAsMember=true" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/gaiacap/?viewAsMember%3Dtrue&amp;source=gmail&amp;ust=1607507351431000&amp;usg=AFQjCNFWziNg2MWV3GCfsFlHPCWTE8bUEg">LinkedIn</a>

gohenry raises $40M in growth capital to accelerate expansion and boost financial education for families in the U.S. and U.K.

<div>Launched in the UK in 2012, gohenry is a prepaid Visa debit card and app with unique parent controls designed exclusively for 6-18 year-olds to help them learn good money habits in an increasingly cashless society.</div>
<div></div>
<div>gohenry’s innovative app gives young people the freedom to learn and take charge of their own spending and saving in a safe environment, while the app's parent version allows parents to guide kids through the early stages of digital finance.</div>
<div></div>
<div>Having recently expanded into the US with Mastercard, gohenry is building a global movement of over 850,000 users who fiercely believe that being good with money is a vital life skill.</div>

gohenry

<div>Launched in the UK in 2012, gohenry is a prepaid Visa debit card and app with unique parent controls designed exclusively for 6-18 year-olds to help them learn good money habits in an increasingly cashless society.</div>
<div></div>
<div>gohenry’s innovative app gives young people the freedom to learn and take charge of their own spending and saving in a safe environment, while the app's parent version allows parents to guide kids through the early stages of digital finance.</div>
<div></div>
<div>Having recently expanded into the US with Mastercard, gohenry is building a global movement of over 850,000 users who fiercely believe that being good with money is a vital life skill.</div>