Minna Launches Subscriber API
Connecting subscription businesses, banks and subscribers with just a few lines of code
London, UK, April 17, 2023: Minna Technologies today announces the Subscriber API, one API to fuel the subscription economy. The single API accelerates integrations for subscription-based businesses, banks and fintechs; enabling subscription management features, product innovation and seamless roll-outs.
Minna’s automated subscription management engine enables brands to deliver a consistent user experience across new channels, including the banking platform, in order to reach subscribers where they are managing their money. Banks embed the API to support their customers' need for subscription management, while improving their share of top of wallet and combating operational costs.
The API features include pausing, upgrading or downgrading subscriptions, providing offers, changing payment methods, canceling and resubscribing.  Where previously multiple integrations were required to implement full feature functionality, the Subscriber API offers all features, for all customers, while facilitating faster onboarding, decreased maintenance efforts and lower operating costs.
According to research by Minna, 86% of consumers would consider accepting an offer rather than canceling, 80% would rather upgrade or downgrade than cancel, 72% would rather pause than cancel. 1 in 5 consumers are canceling subscriptions within banking apps and the challenge this poses to subscription businesses is considerable. Minna’s capabilities allow a customer to resubscribe easily, increasing win-back by 20%.
For subscription businesses, Minna’s solution drives subscription growth, retention, optimizes operations and customer experience while unlocking a wealth of data to further develop products.
Amanda Mesler, CEO Minna Technologies: 
‘In a market worth £650bn, customer acquisition costs are skyrocketing, lifetime value has been shortening, and churn is increasingly difficult to dissect. Global subscription businesses are looking for clever ways to eradicate passive and involuntary churn. From offers through to pausing subscriptions, subscription-based businesses can nimbly respond through a single Minna integration to engage customers in the banking environment. As first-to-market, this launch represents the convergence in the space by bringing together subscription-based businesses, banks onto a singular platform.’
Kirsty Rutter,  Fintech Director, at Lloyds Banking Group said: ‘Nearly 4 million subscriptions have been managed using our subscription management tool since it launched in the summer of 2021. Fintech partnerships, including our work with Minna Technologies, help deliver a service that make it easier for our customers to budget, which has been particularly important as household bills have risen over recent months.”
Ruth Bickerton, VP Global Strategic Alliances at Aptitude said:

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‘Making subscription management as simple as possible is an important part of our clients’ retention and acquisition strategy. As the world moves to omnichannel, mechanisms like the Subscriber API allow subscription businesses to feel a sense of control over the customer experience, both in owned channels and partner channels such as banking apps.’
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Using the one rapid integration to centralize and transform how subscriptions are managed, banks increase speed to market and ultimate control of product updates, while they benefit from the continuous product improvements. Minna’s secure, scalable, cloud-native platform is built for enterprise, is PCI-DSS and ISO compliant and works with all payment rails and card schemes.
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About Minna: 
Minna Technologies is the global market leader for subscription management embedded in banking and fintech apps, partnering with top-tier banks, fintechs and subscription businesses. Minna is the only B2B2C platform with an automated subscription management engine, bank-grade compliance and the widest global subscriptions and payments coverage. We fuel the subscription economy, helping businesses grow revenue, reduce operational costs, and drive engagement, retention and lifetime value for over 50 million users.

Minna Launches Subscriber API

With more households managing month to month, paying by subscription helps consumers hack the cost of living crisis

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1 in 3 customers (37%) will switch banks to achieve better subscription experience
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93% of consumers are more aware now of the amount they spend on subscription-based products and services compared with 12 months ago
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But, one in two consumers (46%) are spending more on subscription services than a year ago and only a third (37%) have cancelled a subscription in last six months
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For 50% of consumers, subscriptions enable them to access products, services and lifestyles that they otherwise would not have
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Consumers appreciate the increased flexibility and lack of commitment that come with subscriptions: 63% of consumers would rather sign up to pay for a subscription through higher recurring monthly fees, than a lower annual fee; 54% say owning something they don’t need is a ‘waste of time’


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London, 14 November 2022 - While more consumers than ever switch to subscriptions to manage their spending, the problem of frictionless recurring payments persists, and is something banks should resolve, according to new fintech research. In a flight to flexibility, 1 in 3 customers (37%) will switch banks to achieve a better recurring payment experience.
Published today, Subscription Economy: A Transformed World, a report by Minna Technologies written in partnership with FT Strategies and with data and analysis from Savanta, finds that, amid the cost of living crisis, 93% of consumers surveyed are more aware now of the amount they spend on subscription-based products and services (such as online entertainment streaming, gaming and gym memberships) compared with 12 months ago. However, one in two consumers (46%) are spending more on their subscription services than at this point a year ago and only a third (37%) have cancelled a subscription in the last six months.
Four in five (77%) consumers in the UK and US now have at least one subscription; this rises to 88% among younger consumers aged 18 to 34. More than a quarter of all consumers (27%) have six subscriptions or more. Gen Z and millennials are the most prolific participants in the so-called subscription economy with 88% of them possessing at least one subscription. 53% of 18 to 24 year olds report spending more on subscriptions now than a year ago and half of them (48%) don’t expect to cancel any subscriptions in the next six months.
Joakim Sjöbolm, Cofounder of Minna Technologies, comments:

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The extraordinary expansion of subscription adoption among consumers in recent years is indicative of a huge mental shift in the way they are thinking about what they want and need from their products and services. It’s not just about what they consume but how easy it is to access it, use only what they need and cancel it on the terms that suit them. In modern commerce, customer loyalty comes down to flexibility and ease of use, and so customers’ flight to transparency and flexibility will become more pronounced as times get tougher.
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More than half of consumers (54%) believe that to own something they do not need is ‘a waste of time’. Data confidently links this wide scale behavioural change from ‘ownership’ to ‘renting’ to the challenges of the current economic environment. Half of consumers surveyed (50%) say that subscriptions enable them to access products, services and lifestyles that they otherwise would not have. Equally subscriptions satisfy the growing preference to not commit to long-term purchases: 63% of consumers would rather sign up to pay for a subscription through higher recurring monthly fees, than a lower annual fee.
In their desire for greater flexibility, transparency, and personalisation, consumers are calling for their banks to provide the right technical solutions. Three quarters of consumers (74%) would like to manage all their subscriptions ‘all in one place’in one place, and a third (34%) say they want to use their banking app to do this.
To resolve the complexity of managing multiple subscriptions, one in three (37%) consumers are prepared to switch bank accounts to find the right app that allows them to manage payments in one place. Among Gen Z and millennials, this proportion rises to 50%.
Sjöbolm concludes:

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Banks who support consumers to flex their spend up and down will remain highly attractive as we continue through the uncertain period ahead. The ability for households to manage their spend, their usage and their outgoings in one place empowers them to be financially nimble and more resilient. When half of adults aged 18 to 44 say they’re prepared to switch to a new bank that can help them better manage the half dozen or more subscriptions they use, banks need to sit up and pay attention.
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– Ends –

About Minna Technologies
Minna Technologies is an embedded fintech company connecting global banks and fintechs with subscription businesses to give consumers real-time, self-serve subscription management in-app. Established in 2016 and backed by Visa, Element Ventures, Middlegame Ventures, Zenith Capital and Nineyards Equity, Minna empowers more than 20 million consumers to manage their subscriptions and recurring payments in one place with control, choice and convenience.
<a href="http://www.minnatechnologies.com/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=http://www.minnatechnologies.com/&amp;source=gmail&amp;ust=1668506638931000&amp;usg=AOvVaw3IQVh_8ckmGBl75kdvXAEx">www.minnatechnologies.com</a>

With more households managing month to month, paying by subscription helps consumers hack the cost of living crisis

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Minna Technologies Partners with Fintech Apps to Ease UK Cost of Living
Empowered by the evolution in open banking and embedded finance, Minna’s subscription management tool gives Fintech users more than just spending insights.
July 11, 2022 London, UK –  Minna Technologies, the embedded subscription management solution, announced today at Fintech Week London that it is expanding to support the fintech ecosystem as the industry seeks to tackle the cost of living crisis in the UK. Empowered by open banking, Minna seeks to give consumers the ability to manage subscription spend wherever they are managing their money, expanding to Neobanks, PFMs and Wealthtech alongside Retail Banks.
May 2022 saw the Consumer Prices Index (CPI) 9.1% higher than the year prior. Food inflation is at a 13-year high with UK domestic gas prices increased by 95% and domestic electricity prices by 54%. According to new research from consumer group Which?, more than 2 million households have missed a bill payment every month this year as people struggle to keep their heads above the water in the relentless cost of living crisis and consumers are going back to the whiteboard to investigate their spending. Six in 10 consumers said they had to make an adjustment – such as cutting back on essentials or dipping into savings – to cover essential spending.
Minna provides a frictionless subscription management solution within banking and fintech apps to help customers cancel unwanted subscriptions, as well as accept discount offers, pause, or change payment details, helping them to personalize how they pay for services, optimize subscription usage, and drive more conscientious consumption habits. Today, the average consumer has 11 subscriptions with over 20 per household.
James Bryce Lind, Head of Strategic Development at Minna Technologies notes: 

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“Currently powering nine retail banks across Europe, including Lloyds, Halifax and Bank of Scotland in the UK, Minna seeks to widen our support for consumers by empowering them to manage their subscriptions within their Fintech solutions as well. Today, 79% of UK consumers use fintech apps for banking and to pay for goods and services, with 99% of Gen-Z  and 98% of millennials using a mobile banking app for everyday banking. Consumers want transparency to their spend in a consolidated and holistic view but moreover, they want the ability to take action within their banking app without having to pick up the phone. We are encouraged by the speed with which the fintech ecosystem is moving to support UK households with choice and control to combat subscription fatigue, driving centralized and personalized offerings.”
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Eloise Taysom, Product Officer at Bud notes: 
“Open Banking’s made information more accessible for organizations looking to help people navigate their financial lives and take informed action towards financial wellbeing. What many of these organizations find when they start on this journey is that, in reality, building more efficient, personalized services depends not just on having the data, but being able to actually find the useful information and insights about a person’s financial life from a tangled web of data points. This transactional intelligence is what’s driving a revolution that takes consumers from insight to action.”
Jan Van Vonnen - Head of Industry Strategy at Tink notes:

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‘With the cost of living crisis, regulators including the FCA have called upon the financial industry to protect vulnerable consumers through this period. The promise of open banking has always been that of increased innovation, more choice, and transparency on costs.  By offering better financial understanding, control and advice the industry is helping to eradicate financial anxiety, drive improved financial health and help consumers make informed financial decisions.
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About Minna Technologies
Minna Technologies is a Swedish embedded fintech company established in 2016, that offers the world’s leading Subscription infrastructure currently integrated and available to more than 20 million people globally. The team at Minna is passionate about building the next generation of solutions to make people’s lives better. <a href="http://www.minnatechnologies.com/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=http://www.minnatechnologies.com&amp;source=gmail&amp;ust=1657613416334000&amp;usg=AOvVaw1Og1ZjmpZnOzAekwQLSZ_m">www.minnatechnologies.com</a>
For more information contact:
Caroline Vaughan, Head of Communication and External Affairs
caroline.vaughan@minna.tech
+447769706352

Minna Technologies Partners with Fintech Apps to Ease UK Cost of Living

Founded in 2014, Minna Technologies is a leading Swedish fintech helping banks to deliver the next generation of personal finance management services. An FSA-regulated open banking partner to top tier banks in Europe, the company has grown to become the world’s #1 subscription management service. Through partnerships with major retail banks and an extensive service provider network, the company’s award-winning solutions have saved more than €40M on behalf of its nearly 20 million users.

Minna Technologies

Founded in 2014, Minna Technologies is a leading Swedish fintech helping banks to deliver the next generation of personal finance management services. An FSA-regulated open banking partner to top tier banks in Europe, the company has grown to become the world’s #1 subscription management service. Through partnerships with major retail banks and an extensive service provider network, the company’s award-winning solutions have saved more than €40M on behalf of its nearly 20 million users.