Innovate Finance announce new series to be produced by BBC StoryWorks
Innovate Finance announce new series to be produced by BBC StoryWorks
Launching in 2023, the series will focus on exploring financial inclusion, wellness and net zero.
London, 13 July 2022 - Innovate Finance today is announcing its second series to be produced for content partners by BBC StoryWorks, the BBC’s award-winning branded content division.
In April 2020, Innovate Finance launched the landmark Innovation in Finance series. Through 33 short films shot on five continents, and with the participation of leading names in finance and FinTech, Innovate Finance examined how technology has transformed how people across the world interact with money. A subsequent longer-form piece, Crisis to Catalyst, explored this topic further in the context of the public health and social justice crises of that year.
Innovate Finance was delighted with the response to the first series. It informed, engaged and entertained a wide audience, earning more than 4 million video views, 6 million social media engagements and nearly 200,000 unique website visits, driven by a digital campaign comprising 135 million impressions on BBC.com globally. The campaign also sparked conversation among global FinTech thought leaders and won Best Digital Marketing Campaign at the 2021 Association Excellence Awards.
As the key challenges of the coming decade become clearer, it is an important time to reaffirm the ways in which the fintech sector rises to them.
The new digital series which will launch in 2023 will highlight purpose-driven innovation from within the FinTech community, telling the personal stories of the people behind the tech and those benefiting the most. It will be split into three chapters, corresponding to the following challenges:
- Financial Inclusion: How do we make sure nobody is left behind as finance and FinTech become indistinguishable?
- Financial Wellness: How do we improve mental and physical health by improving financial health?
- FinTech for Net-Zero: How does innovation in the financial sector help to facilitate, finance and empower climate-positive solutions?
The new series will be hosted on a dedicated BBC.com microsite, providing an immersive experience for browsers and an opportunity for more in-depth coverage spanning films, articles, infographics and supporting content. Once again, a multi-platform campaign will drive relevant audience groups from among BBC.com’s 130 million monthly browsers, as well as reaching ecosystem audiences through Innovate Finance and its network.
If you are keen to get involved or find out more please email Siena.Morrell@bbc.com by 29th July.
Janine Hirt, CEO of Innovate Finance said:
"We’re very excited to work with BBC StoryWorks on this second series. The FinTech sector is at the heart of providing better financial solutions to consumers and businesses, and we’re looking forward to doing a deep dive into the themes of inclusion, wellness and net-zero. Shining a light on these topics in collaboration with the BBC gives us the chance to showcase the positive impact of FinTech on broader society. We’re also looking forward to bringing members into the discussions on the challenges FinTech is facing as a sector”.
Media enquiries
Seven Hills: innovatefinance@wearesevenhills.com
About Innovate Finance
Innovate Finance is the independent industry body that represents and advances the global FinTech community in the UK. Its mission is to accelerate the UK’s leading role in the financial services sector by directly supporting the next generation of technology-led innovators.
Innovate Finance’s membership ranges from seed stage startups and global financial institutions to investors, professional services firms, and global FinTech hubs. All benefit from Innovate Finance’s unique position as the single point of access to promote enabling policy and regulation, talent and skills, business opportunity and growth, and investment capital.
By bringing together and connecting the most forward-thinking participants in financial services, Innovate Finance is helping create a global financial services sector that is more transparent, more sustainable and more inclusive.
About BBC StoryWorks
BBC StoryWorks is the content studio of BBC Global News. Building on a century-long pedigree as the world’s most trusted storytellers, it works with brands to create beautifully crafted stories that move and inspire curious minds, across platforms and across the globe.
