Our brand positioning statement defines how we want our brand to be positioned in the minds of our audience; it is a description of the image we want for our identity, and a tactical tool to help us achieve our brand-management goals.
Having a clear and formalized description of our intended positioning helps us to clarify what we need to be seen to offer and to whom; how we want to be seen as different in our industry; why we think our audience should care; and why they should get involved from the services we provide.
Innovate Finance is the preeminent FinTech membership association for the UK’s global FinTech community. We are the largest independent association with the fastest growing membership base; bringing together companies ranging from the world’s leading global corporations to the UK’s most promising FinTech startups.
