Banco PAN and FinTech Grão sign exclusive partnership
By Banco PAN
Digital account customers will have access to saving tools to easily achieve their financial goals and life objectives
Banco PAN, a specialist in credit and financial services for the CDE classes, has just signed an unprecedented and exclusive partnership with Grão, fintech of entrepreneur Monica Saccarelli focused on micro investment. The agreement will allow PAN to offer its digital account customers an environment that encourages conscious consumption and encourages them to start saving money to fulfill their dreams through gamification.
PAN will have exclusivity on technology between banks and fintechs that register digital accounts and the plan is the same experience that people already experience today in the Grão app, whether it be transported inside the API Bank app and 100% free of charge.
“Financial education is one of the pillars of our strategy and we have a very good synergy with Grão, as we are deeply aware of the financial needs of the CDE classes. With them, we will expand the value offer to our customers, encouraging them to save in a simple and interactive way”, explains Diogo Ciuffo, Director of Banco PAN Digital and Payment Methods.
Grão was created by Monica Saccarelli and Frederico Meinberg, who have already been successful in other projects in the financial market, such as the founding and sale of an important securities broker, for example. “We believe that people and their own money ‘can be friends’. We know that this is the way to achieve the goals and that it is possible to save without giving up what you most like to do. What moves Grão is to show that saving can be much easier than it looks. And that getting the plans off the ground is not a distant dream,” says Monica.
Understanding of the CDE classes
Both Banco PAN’s digital account and Grão used research and immersion in the environment to get to know their target audience. In the case of PAN, the UX team took to the streets to talk to hundreds of people and had more than 40,000 responses to build a digital account that suited the profile of the intended customers.
“When we went out into the street to understand our client’s profile, we realized that saving and investing are words that are not part of many people’s daily lives, not least because they have other, more urgent needs. When we first met Grão, we realized that it was a platform that could complement our offer to customers in a very efficient way,” says Diogo Ciuffo.
At Grão, its creators immersed themselves in low-income families to understand the needs, difficulties and aspirations of this public. “We wanted to understand what their daily lives were like and what were the biggest problems to be able to create or cause the waste of money – even small amounts”, explains Monica, who adds: “in addition to being able to have this quality, in fact, a ‘Savings 4.0 ‘, another important objective of bringing this to the PAN is to promote the formation of a financial reserve to reduce household indebtedness. This is the initial step for other types of investments for the low-income public”.
About Banco PAN
Banco PAN S.A. (BPAN4) is one of the main Brazilian banks, jointly controlled by Banco BTG Pactual S.A. and Caixa Participações S.A. – CAIXAPAR. With 2,438 employees, it has a net worth of R$ 5 billion and operates with a focus on individuals (CDE classes), offering consigned credit (loan and credit card), financing of used vehicles and new motorcycles, in addition to digital current account credit cards and insurance sales. PAN receives a portfolio of 5.3 million customers and is present throughout the national territory, operating a network of 12.2 million stores and partner concessionaires and more than 670 banking correspondents, in addition to 60 exclusive service points.
Launched in 2018, Grão is the first company to enable micro investment in Brazil. With it, it is possible to invest from R$ 1. The goal is to help Brazilians create or use small amounts, promote the formation of an economic “reserve” to reduce debt and make their dreams come true more quickly.
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