Charlotte Crosswell to step down as CEO of Innovate Finance

Tuesday, 6th April 2021 – LONDON: Innovate Finance, the industry body representing UK FinTech, today announces that Charlotte Crosswell will step down from her position as Chief Executive Officer in May 2021.

Janine Hirt, Innovate Finance’s Chief Operating Officer, will take over from Charlotte as Interim CEO from 1st May 2021.

Charlotte was appointed as Innovate Finance’s CEO in 2017 and has since played a pivotal role in its efforts to accelerate the UK’s leading role in financial services by directly supporting the next generation of technology-led innovators.

This included leading Innovate Finance’s contribution as co-Secretariat to the landmark Kalifa Review, which set out a plan for the UK to retain its global leadership in FinTech by helping the country’s financial technology firms to scale up, access the talent and finance they need, and deliver better financial services.

Charlotte Crosswell, CEO of Innovate Finance, said: “After nearly four years as CEO of Innovate Finance, the time has come for me to step aside. It has been a privilege to lead the UK’s FinTech industry body through a period of tremendous growth, which has seen our members scale globally and the sector cement its position as a world leader.

“I have thoroughly enjoyed working with all our members, the government, regulators and the wider global ecosystem, to champion the innovation taking place in our financial services sector and lift the profile of Innovate Finance to be the voice of UK FinTech.

“The recommendations of the recently published Kalifa Review herald the start of an exciting period of growth for both UK FinTech and Innovate Finance. The strategy defined in the review will accelerate significant opportunities to move the sector forwards as the industry matures.

“With the Kalifa Review complete and the increased profile of the FinTech sector and our members, it feels the right time to hand over the reins. FinTech and Innovate Finance have a significant role to play in the next phase of our financial services innovation, and I am looking forward to staying close to the sector.”

Natalie Ceeney, Chair of Innovate Finance, said: “Charlotte has done a truly incredible job for the last four years as CEO of Innovate Finance to promote and support the FinTech ecosystem and how it is positioned across the UK and overseas.

“The UK remains the best place to start and grow a FinTech company and the sector has a significant role to play in the future of financial services. Charlotte leaves Innovate Finance extremely well placed to support our members, to advocate for the sector and the role it can play in the UK’s economic recovery. I wish Charlotte all the very best for the future.

“Janine Hirt, our Chief Operating Officer, will become Interim CEO from 1st May. Charlotte will closely work with Janine to ensure a smooth transition for our members and our work across the ecosystem.”

Janine Hirt, Chief Operating Officer and incoming interim CEO of Innovate Finance said: “I am honoured and hugely excited to lead Innovate Finance into a new phase, building on the great work undertaken by Charlotte.  As UK FinTech has strengthened and matured, it has contributed to creating a fairer, more inclusive and efficient financial services sector. I look forward to working closely with our amazing IF team, our members, Government, regulators and the entire ecosystem, to ensure the UK retains its world-leading position in financial innovation.”


Media contact

Matthew Rowlands, Seven Hills – / +44 7450 206 318

About Innovate Finance

Innovate Finance is the independent industry body that represents and advances the global FinTech community in the UK. Our mission is to accelerate the UK’s leading role in the financial services sector by directly supporting the next generation of technology-led innovators.

Innovate Finance’s membership ranges from seed stage startups and global financial institutions to investors, professional services firms, and global FinTech hubs. All benefit from Innovate Finance’s unique position as the single point of access to promote enabling policy and regulation, talent and skills, business opportunity and growth, and investment capital.

By bringing together and connecting the most forward-thinking participants in financial services, Innovate Finance is helping create a global financial services sector that is more transparent, more sustainable and more inclusive.