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Madara Invest redefining the future of banking with Sirma

By Madara Invest

Press Release – 18 May 2020

Madara Invest has announced the entry of a new strategic technology partner and investor, Sirma Business Consulting (part of Sirma Group), in their fintech project.

Madara Invest aims to provide a fintech solution, which will bridge the gap between traditional finance (banking and other financial services) and the revolutionary fintech ecosystem. The project will give people access to useful banking services in a simple and innovative way with its user-friendly interface and customer experience. It will be released in phases, but the strive is to be capable of serving all of a customer’s wealth lifecycle adaptively not a single niche.

“We started our journey in 2018, inspired by the future of banking, which requires innovations and new solutions in order to meet customers and everyday business needs in a more user-friendly way. Undoubtedly, traditional banks will have to change, and we will be part of this evolution. A group of experienced financial and IT professionals met and expanded to realize and materialize the new fintech solution: Madara Invest, in cooperation with trustful and reliable partners, such as Sirma Business Consulting” said Krasimir Kirov – CEO of Madara Invest.

The London based company is a member of the biggest FinTech community in UK – Level 39, where billion-dollar opportunities are realized and a member of Innovate Finance – UK’s largest FinTech association, supported by the City of London. In addition, Madara Invest is a socially responsible project with part of the net profit before taxes (10% on consolidated basis) to be donated to charities for children and other socially beneficial causes.

Sirma is a trusted bank solutions provider for secure financial transactions

Sirma supports banks, insurance companies, insurance brokers and financial institutions in the use of all up-to-date digital technologies. Utilizing technology gives their financial clients the possibility to rethink their business model, their distribution approach, greatly extends their product portfolio and creates the customer experience which we all seek from our financial institution. This, of course, leads to increased productivity, increased competitiveness and an
inflow of new clients.

Sirma’s expertise in developing solutions for Banking and Insurance

Sirma provides the full range of software products and services, which the financial institutions need – from the core banking software, through custom software products for all main operations in the financial institution to consultancy and tailor-made solutions for any individual needs. These are complemented by innovative cognitive solutions for chatbots, KYC and fraud prevention.

Throughout more than 25 years of relevant domain expertise, Sirma have helped many players in the finance industry align their operations with the contemporary requirements and begin to make smart use of digital technologies. In doing this, Sirma have greatly increased their efficiency, decreased transaction costs as well as operational risk.

‘We’re delighted to see the project unveiled and look forward to seeing Madara Invest’s ambitions come to life’ says Tsvetomir Doskov, CEO of Sirma Business Consulting.

Madara Invest plans to launch its product for Europe in the upcoming months.