Socially-Conscious Gen-Z Are Giving More Than Ever Before
Donations to NSPCC up 22% since Lockdown on kids money app, gohenry
New figures from family banking app and prepaid Visa debit card, gohenry, reveal £100,000 has been donated to the National Society for the Prevention of Cruelty to Children (NSPCC) by its Gen-Z customers. The app allows children to give one-off and regular donations to the charity and, since the start of the pandemic, gohenry’s one million customers have been giving more than ever before, with donations through the app up 22% since 23 March 2020* and over £21,000 donated since lockdown began. Six-to nine-year-olds led the biggest upturn, with a 34% increase in donations from this age group.
“We are all about teaching kids healthy money habits and our giving function means they can make the choice to support others who need an extra hand during difficult times too,” said co-founder and COO of gohenry, Louise Hill.
“Our ethos is to empower children to earn, save, spend, and give responsibly in a safe environment. By providing an in-app donation option, children as young as six are able to learn how even a small amount of money can make a big difference to the world around them. It’s heart-warming to see donations from our kind-spirited young community increase during this period of lockdown, which has had a huge impact on charities’ ability to fundraise.” adds Louise.
Victoria Larley has two daughters, Eve (13) and Martha (10), who both use gohenry. She thinks teaching kids about giving is important to instil at a young age: “I think it’s good to offer charities that are as relatable as possible so that children understand the benefits of donating. That’s why we like supporting the NSPCC,” she said. “Eve and Martha like the whole idea of helping people who need it, and it brings home to them how lucky they are to live in a safe family environment.”
Eve added: “It’s important to continue to give to charities if you can right now. I wouldn’t have wanted to stop donating because of coronavirus as charities need our help more than ever before.”
The NSPCC is the leading children’s charity fighting to end child abuse in the UK and Channel Islands. The NSPCC and gohenry have been working together since 2018 to encourage young people to give a little to those in a less fortunate position than themselves.
Mike McGrath, Head of Partnerships at the NSPCC said: “We are extremely grateful to gohenry and their generous young customers for every donation made. Young people are at the heart of everything we do. Raising this huge amount of money is a fantastic achievement by young people who are learning how their money can help others. Their kind donations enable us to still be here for children who need us now more than ever.”
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*Figures taken from 23,008 gohenry children for the six weeks since lockdown, compared to the six weeks before.