UK FinTech Pennies Exceeds 70 Million Consumer Digital Donations With Technology Growth

Fintech charity Pennies is experiencing significant growth in consumer digital giving – surpassing 70M micro-donations – thanks to partnerships across the paytech and financial technology industries, states CEO Alison Hutchinson CBE.

Pennies’ digital charity box offers a multi-sector and omni-channel option for businesses to collect consumer donations when paying by card or digital wallet. Customers are prompted to round-up or top-up on a purchase via the card terminal screen – with a simple ‘yes or no’ option, and can donate entirely anonymously. The digital charity box is now present in over 7,000 shopfronts as well as on many mobile commerce and online platforms.

Alison added: “This week, the Charities Aid Foundation reports that fewer people are giving directly to charity, but we wonder to what extent the sector is perhaps not responding fast enough to changing consumer habits and use of technology. We are finding that the generosity of the UK public continues to exceed our expectations. Pennies are already enabling around 2,000 micro-donations every hour which is great news at a time we know is challenging for the high street and challenging for charities. These are of course pennies at a time adding up to make a huge difference.

“But we are only at the tip of the iceberg; if every card holder in the UK gave just 30p a day, £190M could be annually raised for vital causes and communities across the UK and beyond. We are excited about the increasing number of payments and technology firms approaching us to join the Pennies movement due to demand from their retailer customer.”

The latest technology partner to join the movement, TRANSAXPay, has just enabled hospitality leader Whitbread to offer customers the digital charity box across their restaurant estate.

Simon Anderson, Director of TRANSAXpay Sales said:

“We are incredibly pleased to work in partnership with Pennies. By adding the digital charity box to our products, it helps us make a contribution to unlocking thousands of pounds in new funds for charity. We are huge Pennies advocates and welcome more of our customers to speak to us about joining-in.”

Simon Ewins, Managing Director of Whitbread-owned Premier Inn, said: “We are tremendously proud to support our national charity partner, Great Ormond Street Hospital Children’s Charity and since 2012, we’ve raised over £14 million. These funds have supported a variety of fantastic projects including the Premier Inn Clinical Building, which has already helped to treat thousands of seriously ill children from across the UK since opening last year. Thanks to this partnership with Pennies, it’s now even easier for our guests to donate when paying by card if they wish to do so, putting us a step closer to achieving our ambition of raising £10 million towards GOSH’s new Sight and Sound Centre, which will be the first dedicated medical facility for children with sight and hearing loss in the UK.”

Whitbread joins Pennies’ micro-donation movement of hospitality leaders, which include Greene King, Fullers, Drake & Morgan, Zizzi Restaurants and Ask Italian – and online merchants such as Domino’s and Papa John’s.

TRANSAXPay meanwhile joins others paytechs in Pennies’ micro-donation movement such as Worldpay, Verifone, Optomany, K3, HTEC and Ingenico.

Recent research commissioned by Pennies revealed over a third of the UK public said they leave the house “frequently” with no cash on them, yet the propensity to give remains high. 87% of the public said they give to charity, but as we edge further into a ‘less cash’ society these opportunities need to include digital. Pennies’ poll indicates a willing consumer base with 64% stating they would use Pennies’ way of digitally giving if offered.

In just ten years, Pennies has raised over £18M for over 400 UK charities – and was highlighted in Harrington Starr’s Financial Technologist ‘175 global fintech influencers’ in 2019. Pennies was the only charity to make the list.