EY Partner, Business Transformation Leader
Anita leads EY’s European Financial Services Business Transformation practice, supporting EY to innovate our services and offerings and working closely with Banking clients in particular on their digital transformations. Her passion is new banking models, enabled by Fintech innovation, particularly around banking for SMEs. Anita specialises in open data, end to end digitisation, cost reduction, market differentiation and growth. She has a post-graduate qualification in Strategy and Innovation from the University of Oxford. She applies her extensive client and academic insights to EY’s own transformation agenda, in particular around diversity and inclusion.
Anita is active in the market around Fintech innovation and growth, provided input to the Kalifa review, sponsored EY’s global Fintech benchmarking and has been named one of the top Women in FinTech influencers.
Prior to her return to the UK, Anita led EY’s Financial Services Advisory consulting team in EY Asia Pacific, driving business model optimisation through digital transformation and Fintech collaboration.