Chief Executive Officer & Board Member, GBBC Digital Finance

Emma Joyce is the Chief Executive Officer of GBBC Digital Finance, a not-for-profit membership association that promotes fair and transparent markets for crypto and digital assets, where she oversees the strategic direction and growth of the association, and heads up the GDF Executive Team.
Previously, Emma held strategic marketing positions at leading financial institutions, such as Citi, Barclays, and Fidelity, where she led strategic events teams and oversaw global marketing activities. At Citi, Emma worked on projects to promote and showcase digital money.
Emma has also worked for The Emerging Markets Investors Alliance, a non-profit organisation that enables investors to support good governance, promote sustainable development and improve investment performance in the companies in which they invest.
Emma is a leading industry voice representing GDF at international events, on podcasts and TV, promoting the digital assets industry, crypto and, more broadly, the value of membership associations. Emma recently attended and spoke at the 6th Global Annual GBBC Blockchain Summit on Necker Island &amp; recently in Davos, Web Summit Lisbon, Digital Assets Week London and California, Web Summit, Swell and the Institutional Digital Assets and Crypto Regulation Symposium.