Gemma Godfrey

Founder & CEO, Moola

Category: Marketers & Communicators

Gemma successfully founded, built, launched and sold Moola, a digital saving & investment service to FTSE-listed JLT, all within 3 years. Since the acquisition, she has successfully integrated the team and technology into JLT, showcasing how new FinTech startups and traditional financial services institutions can successfully work together.

Focused on innovation, her firm has continually provided new services for the UK retail market including: diversified currency-hedged portfolios for a £50 minimum; tax-aware investing; and expanded the reach of ethical portfolios for the mainstream public. She led Moola to achieve FCA authorisation and launched with a user journey that is so simple and intuitive, it has been completed in under 5 minutes.

Gemma makes money engaging in videos on Moola’s Knowledge Centre and in the mainstream media (ITV, BBC, Sky News, LBC, The Times etc). She has also encouraged the image of FinTech as a force for good, is a Commissioner on Grant Thornton's Vibrant Economy Commission and continues to promote the financial technology sector in the mainstream media.

With a background in quantum physics, Gemma previously headed Investment Strategy for a publicly-listed wealth manager with £8 billion of assets.