Nicola Cowburn

Category: Marketers & Communicators (In-House PR, Media, Marketing Specialists)

An award-winning marketer with many years experience in FinTech, RegTech and WealthTech, Nicola is a recognised thought leader who champions financial services innovation. She drives go-to-market strategy and has devoted the last two decades to working with high-growth technology SMEs and scale-ups, helping them evolve into successful global enterprises. Nicola has developed methodologies for communicating the value of FinTech in ways that fuel adoption and support FinTech providers in their quest to monetise solutions.

Having led global marketing at many FinTechs, in several cases resulting in acquisition, Nicola founded Finarama Marketing in February 2020 and is now working with a variety of global FinTech firms to help execute on their vision for the future.

In addition to marketing, Nicola has made it a life-mission to drive workplace change, striving to address diversity gaps within every firm she touches. Especially focused on supporting and mentoring young women to build confidence and trust, she equips them mentally and strategically to seize opportunities equally, appreciate their value and maximise their contribution.

Nicola features in the Planet Compliance Top 50 RegTech Influencers list, is an Onalytica Top 100 RegTech Influencer and has appeared on the Women in FinTech Powerlist since its inception in 2016.