Sam is an internationally-recognised fintech pioneer, a thought leader on diversity and inclusion, and a champion of financial wellness. She is the CEO of Moneyhub, the award-winning Open Banking, Open Finance, and Open Data platform that enables companies to transform data into personalised digital experiences and to initiate payments. She joined Moneyhub following a distinguished career at Willis Towers Watson and at fintech eValue. Sam is passionate about the power of technology to improve financial wellbeing for all. She is a non-executive director at the Charities Aid Foundation Bank, a founding member of Open51, a group transforming financial services and building the new digital economy, and an advisory board member at impact investment platform The Big Exchange. She also serves on several industry panels. Sam is an avid horse rider and regular eventer, and treasures time with her husband and horses.