CEO, FinTech Wales
As an experienced businesswoman Sarah spent 17 years at IBM, latterly as Government Affairs Director. Across Government relations, communication, stakeholder and client management where Sarah led successful teams. These succeeded in lobbying for change as well as winning significant commercial deals and implementing significant innovation programmes. Sarah was a member of the founding team at Starling Bank a challenger start-up which succeeded in obtaining a full UK banking license, gaining market traction with over 2 million account holders both retail and business. Since leaving Starling in June 2019 Sarah has held an 8 months interim CEO role at Hope for Children (Charity). She led the market, consumer insights and product design team at Fair 4 All Finance. Sarah is currently CEO at Fintech Wales a members collective focused on empowering Fintech & Financial services in Wales.
A farmer's wife and mother of two busy boys Sarah has military organisation skills!