COO, Simply Asset Finance

Ylva is a lawyer by trade with over 15 years’ experience in the financial services sector across Europe and Asia Pacific. She has vast experience in building and managing business operations.
After working in several different functions and organisations, being able to build a company from scratch and get it right from the very beginning is a dream come true for Ylva.  By combining new technology with the best teams, she aims to create a platform which will drive innovation and deliver a superior customer experience, ultimately allowing people’s ambitions and ideas become a reality.